I wanted to share some images from Illamasqua and their upcoming AW12 collection – Generation Q. The notion that makeup (and beauty) has an age limit is definitely something I do not relate to and a message I feel British brand Illamasqua delivers beautifully. Age does not define who we are on the inside or the outside. Age is not a number.
In typical Illamasqua style, they have created a message that no other brand has done. The new Generation Q campaign will go against the industry’s unspoken and despicable taboo, by featuring older models as well as young. Brilliant! More brands neeed to embrace this idea. And to take it a step further, the campaign features real women, not your typical agency models.