Shu Uemura Product Launch at ION

Last Friday I was invited to attend a Shu Uemura event at ION Mall AND thank God I got the call on Thursday afternoon! Shu Uemura is a Japanese brand I am not too familiar with, the only two items in my makeup bag from it, are the iconic lash curler (two of them, one for me and another for clients) and a brow pencil. Of course, it was a super exciting to learn about their latest foundation, lipsticks and in general what is happening from May forward. For a breakdown of the different foundations, check this page out.

I tested the new Shu Uemura Face Architect Fluid Foundation in 754 (Medium Beige), a creamy liquid foundation with a semi matte finish, if you like dewy not heavily matted finish, this is for you (I liked it lots, I don’t usually do matte). Coverage was good, texture and application of this foundation all can be done with a sponge (I prefer a foundation brush or my hands), color was a close match for my skin tone. The only thing with Shu Uemura is that there isn’t a huge range of shades for darker skin colors, as a makeup artist I always think about my clients and this is an area where there should be more options.

The other item I was able to take home (and try out at the event) is a new range of very creamy lipsticks called Rouge Unlimited in 741, I chose a nude shade for myself as I liked the idea of using it during the day and at night. The color glides on nicely and works wonderfully, not highly pigmented for my liking but nice enough for a touch up on the go. The new rouge unlimited range is available at all Shu Uemura beauty counters island wide from May 2012.

Starting in May in Singapore, Shu Uemura is starting a sampling campaign for its face architect smooth fit fluid foundation at all their counters. Coupled with color consultation from professional beauty stylists, women will be able to experience the foundation at a price of $65. One thing I always advice before buying foundation is to TRY IT OUT on your skin! Make sure you test the shade and sample in your neck area or chin, to ensure you choose the right color.

Thank you for inviting me Shu Uemura, there were lovely sweets, cake to take home and a nail bar all which I enjoyed immensely, hope to be able to attend more fun events in the near future.

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